Marketing News, New Products

Sol de Janeiro Starts a Movement with Release of New Body Badalada Lotion

Rooted in sensory impact, the new body lotion, a First at Sephora exclusive, delivers 24-hour hydration while creating a lasting glow.

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By: Lianna Albrizio

Associate Editor

Sol de Janeiro has launched Body Badalada Vitamin-Infused Lotion, a First at Sephora global exclusive. Portuguese slang for “the hottest thing,” Body Badalada represents what the brand calls a new generation of body lotion: weightless, high-performance and rooted in sensory impact. Designed specifically for the body care needs of Gen Z, it delivers 24-hour hydration. “Body Badalada is rooted in connection,” said Heela Yang, cofounder and CEO of Sol de Janeiro. &#822...

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